Customer-focused marketing leaders with 40+ years of experience transforming insights into strategies that improve customer experience, deepen engagement, and drive business growth. Proven ability to build high-performing teams, lead digital transformation, and align brand and marketing initiatives around customer value. Skilled at integrating data-driven decision-making with creative storytelling to elevate brand perception and loyalty.

Owned and developed a brand that drove 2.5 Million unique visits annually

• Drove 14K inbound leads, 14% to sales

• Brought in $1.4B~ of deposits, 19K new customers, Average CAC of $89

• 600K+ Social Media mentions

• 12.4 Million Video Views

• 96k Content views

• 1.5 Million emails delivered, 35% open rate, 4.5% click through

• 300k Tradeshow impressions

• Sponsorship marketing drove $82M in digital impressions (Paid, Earned and Promotional)

• Developed the internal communications playbook for employee engagement including live events, content and corporate employee engagement. Driving an employee eNPS score of 87.